Once again Apple has been rumored to be bidding for the streaming rights of English Premier League football as the Cupertino firm plans to expand its sports offering. This time, Bloomberg reports that Apple wants the rights to stream the Premier League and other lower division games in the UK.
earlier the Daily Mail said that Apple unveiled the documentary The War of Footballwhich is about the European Super League was a way for the company to show that it has “dipped its toe in the Premier League market”.
However, the league is still in the middle of its three-year deal with Sky Sports and BT Sport, which expires in 2025. AppleTVPlus and other providers could start bidding for the Premier League rights later this year.
Sky Sports has had the rights to this league since 1992 and it would mark an important paradigm shift if Apple can seal the deal for 2026. With Major League Soccer, Apple TV Plus will offer subscribers the ability to watch the games in all regions, with streaming available.
As previously reported by Reported Mediasthat was one of the reasons why Apple pulled out of the NFL Sunday Dealas it could not stream the games internationally and could not access in-market games.
For Major League Soccer, on the other hand, Apple and the league will collaborate on marketing as the Apple TV logo will appear on every MLS team jersey alongside international availability. The season pass will be available to subscribers from next month and could give a hint of what Apple would offer to the Premier League deal.
Aside from that, Apple has also been streaming Friday Night Baseball since 2022, featuring games from the Major Baseball League. The games are available at no additional cost to Apple TV Plus subscribers and The new season will continue next month.
