The all-new electric vehicles from Mercedes-Benz will be a combination of CKDs and CBUs.
Mercedes-Benz, the luxury car maker, plans to launch four new electric vehicle models in India within 8 to 12 months, Matthias Leuhrs, the company’s head of Region Overseas, announced on Thursday.
He added that the four all-new EVs will include both fully knocked down (CKD) vehicles and fully built up (CBU) cars.
With a market share of around 44%, Mercedes-Benz is the market leader in the Indian luxury car industry sale of around 38,000 units in 2022. The German automotive group is also one of the world’s largest luxury car manufacturers.
Mercedes Benz AG, headquartered in Stuttgart, currently has no plans to open a manufacturing facility in India, as the company has enough manufacturing facilities worldwide to produce new cars for at least the next five to eight years, according to Leuhrs.
Luehrs added that the company sees no further need to increase its production capacity worldwide. “For production there needs to be a demand (local plus exports) of 300,000 units per year. With existing production lines, we have enough capacity worldwide for five to eight years,” he told reporters.
Matthias also mentioned that it is not necessary to produce in India for the local market. “We don’t just produce for one country, but for the whole world,” he emphasised.
In India, the car brand has a plant in Pune that assembles CKD units. In a year, the factory can produce up to 20,000 units.
“The Indian market does not require any other production facility from us than the CKD system. If we need more production capacity over time, we will look to India,” he proclaimed.
Four existing electric vehicles from the German automobile group
Comparing imported CBU cars to imported CKD cars, India levies lower taxes on the latter. The automotive company introduced its first electric vehicle, the EQC, in India two years ago during the early stages of the COVID-19 pandemic.
The AMG EQS 53, EQS 580 and EQB are the other three electric vehicles that Mercedes-Benz has introduced in the second half of 2022. These electric vehicles have a huge market demand.
Future plans of Mercedes-Benz
According to Luehrs, the company has introduced an agency model in which cars are sold directly to customers at a certain price and dealers receive a fixed fee for delivering the vehicle. Dealers are not required to carry stock under the agency model and buyers are happy as they can buy the car for the same price across India, he continued.
He said that when it comes to alternative fuels, the group is solely focused on electric vehicles and not on the development of hybrid vehicles.
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